Machinima is the next generation video entertainment network for video gamers, providing comprehensive gaming-focused editorial and community programming to the hard-to-reach core 18 – 34 year old male demographic. Across our global network, over 149 million unique gamers viewed in excess of 1.3 billion videos in January 2012,* making us the number one all-time Entertainment Channel on YouTube. Machinima properties are found across the largest global distribution platforms including YouTube, Facebook, Twitter, iOS and Android.

In addition to producing expansive editorial content, the company's suite of applications, tools, and technologies motivates players to be highly engaged and active with their favorite games. We build enthusiastic communities around and in between game launches and DLC releases, distributing “official” videos and producing custom content, creating the world’s most powerful gamer network.

The word “machinima” is a loose hybrid of the words “machine” and “cinema” and is used to describe the process of creating real-time animation by manipulating a videogame’s engine and assets.

*All numbers are based on a normalized 30-day calendar month.